Spring 2025

In one of my classes I was tasked with rebranding a local business. The business that I chose to rebrand was the Wow Zone, which is a bowling alley, arcade, and more.

For this rebrand I drew inspiration from retro metal signage. I did this to bring a welcoming look to the Wow Zone brand, as well as to reference the history of bowling alleys using this kind of signage in the past. I also I tied in futuristic characteristics to this rebrand to bring a contemporary energy and eye catching look to the Wow Zone branding as well.

I created two Wow Zone Logos as well as a pattern made up of illustrations of the different activities that you can do at the Wow Zone. I also designed a standing banner that displays directions for guests. And Lastly I chose to redesign the Wow Zones current laser tag and mini golf passes.