All Kinds

Fall 2024

All Kinds is an all inclusive, modern, & comfy clothing brand that I was tasked with creating a brand identity for.

To represent the inclusive and comfy qualities of the All Kinds brand I used photos that contained a wide range of people wearing comfortable outfits. For the color palette I choose the colors white as well as a range of brown shades so that they would compliment rather than overpower the clothing.

I chose to use the typeface ManometerSans for this project because of its round and bold qualities. I was also drawn in by the open counter of the letter K, because it reminded me of a zig zag stich in clothing. To make the logo look more cohesive I altered the counter of the letter A in this typeface to look like the open counter in the letter K.